Web2app is the cutting edge marketing solution for launching mobile app ads and increasing conversion rates up to 30% in installs and payments, with the ability to bypass tracking restrictions and collect real-time visitor data
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How It Works
1
Build your quiz landing page in a couple of minutes
Use a ready-to-go quiz landing page or build your own based on pre-made templates
2
Choose advertising sites and ad creatives
Decide where and how you will launch the app ads and which data and key metrics you will collect
3
Run ads and analyze the conversion rate
Get real-time app installation data. The system optimizes your ads campaigns based on the collected data
Features and Distinctive Characteristics of Web2app Ads
Old Technologies
Gather additional information about visitors
App2UP
Collect visitor data through the mechanics of a quiz landing page and entering additional data
Old Technologies
The visitor goes straight to the app store to install the app without the tracking option
Collect payments with minimal fees
App2UP
Accept payments via Stripe, Cloudpayments, etc. with a fee of ~ 5%
Old Technologies
30% fee for accepting payments in AppStore and Google Play
Increase conversion rates through Facebook Pixel campaign optimization
App2UP
Collect additional pixel data to increase conversion rates up to 30%
Old Technologies
Data from Apple and Google are not transferred to Facebook and is blocked, taking away the possibility of optimizing the campaign
Track conversion rates in real time
App2UP
Enjoy real-time reporting thanks to web technologies and MMP
Old Technologies
Rough data on app installs and subscriptions is collected within 48 hours
Gather more information about your audience
App2UP
Install any analytics systems and tracking codes
Old Technologies
No options to track and get IDFA in iOS 14.5+
Quickly make changes to the sales funnel
App2UP
Any edit to the quiz landing page doesn’t require an app update and instantly goes live
Old Technologies
Updating analytics systems or sales funnels requires an app update from 1 to 3 days
Gather additional information about visitors
App2UP
Collect visitor data through the mechanics of a quiz landing page and entering additional data
Old Technologies
The visitor goes straight to the app store to install the app without the tracking option
Collect payments with minimal fees
App2UP
Accept payments via Stripe, Cloudpayments, etc. with a fee of ~ 5%
Old Technologies
30% fee for accepting payments in AppStore and Google Play
Increase conversion rates through Facebook Pixel campaign optimization
App2UP
Collect additional pixel data to increase conversion rates up to 30%
Old Technologies
Data from Apple and Google are not transferred to Facebook and is blocked, taking away the possibility of optimizing the campaign
Full list of features
Key Features
Increased Engagement
Web quizzes and landing page mechanics increase visitor engagement before installing the app
Ready-Made Solutions
Quickly build and launch a quiz landing page with a step-by-step quiz, animations, and built-in analytics systems
All Features of Web Marketing
Don't limit yourself to SDK app capabilities, collect any behavioral data on the web
Bypass AppStore
Complex promotion funnels are already automated in App2UP. Do less and attract more!
Choose the Acquiring Service
Select through which service you would like to accept payments and subscriptions
Collect Payments before Installing the App
Sign up your users for a trial period or a paid subscription before they install the app
Dashboard for Managing Subscriptions
Manage subscriptions in an easy-to-use personal Dashboard
Quick Launch
Launching an ad campaign with APP2UP requires minimal changes to the app, as the major part of the sales funnel is already in place on the web (in the browser)
CPI and CPA Are Less Than Market Price
Since iOS 14.5+, CPI and CPA have skyrocketed, with APP2UP you pay less to install your app
Campaign Optimization Capabilities
Additional data collection allows you to send data to the advertising campaign and optimize it, thus lowering advertising costs
Collect Additional Data
Install any analytics and tracking systems on your quiz landing page
Bypass IDFA and Other Tracking Restrictions
No tracking and tracing bans, all user parameters can be forwarded to the web (in the browser)
Telegram Bot Settings
See how the communication goes between the APP2UP server and the ad network directly in Telegram
Quiz Landing Page
Increased Engagement
Web quizzes and landing page mechanics increase visitor engagement before installing the app
Ready-Made Solutions
Quickly build and launch a quiz landing page with a step-by-step quiz, animations, and built-in analytics systems
All Features of Web Marketing
Don't limit yourself to SDK app capabilities, collect any behavioral data on the web
Payment Collection
Bypass AppStore
Complex promotion funnels are already automated in App2UP. Do less and attract more!
Choose the Acquiring Service
Select through which service you would like to accept payments and subscriptions
Collect Payments before Installing the App
Sign up your users for a trial period or a paid subscription before they install the app
Dashboard for Managing Subscriptions
Manage subscriptions in an easy-to-use personal Dashboard
Benefits
Quick Launch
Launching an ad campaign with APP2UP requires minimal changes to the app, as the major part of the sales funnel is already in place on the web (in the browser)
CPI and CPA Are Less Than Market Price
Since iOS 14.5+, CPI and CPA have skyrocketed, with APP2UP you pay less to install your app
Campaign Optimization Capabilities
Additional data collection allows you to send data to the advertising campaign and optimize it, thus lowering advertising costs
Analytics
Collect Additional Data
Install any analytics and tracking systems on your quiz landing page
Bypass IDFA and Other Tracking Restrictions
No tracking and tracing bans, all user parameters can be forwarded to the web (in the browser)
Telegram Bot Settings
See how the communication goes between the APP2UP server and the ad network directly in Telegram
Case Studies
Astrofit
A quiz landing page that boosts engagement and comes with a preferences survey, email addresses collection, and offers a subscription with a free trial period.
Platform
iOS
Data collection
Facebook Pixel (cAPI), Email, age, gender
Key tools
Branch, Cloudpayments, App2Up server
Ad network
Facebook Ads
Conversion rate
5.01%
CPI
$1.9
Human Design
Promotion of an app through a quiz landing page that offers to complete a quiz form and creates a subscription on the web (in a browser). Matching of the app and subscription with the iOS app.
A pre-landing page with game mechanics, tracking, and improved engagement.
Platform
iOS, Android
Data collection
Facebook Pixel (cAPI), TikTok pixel, age
Key tools
Appsflyer, App2Up server
Ad network
Facebook Ads, TikTok ads
Conversion rate
4.87%
CPI
$0.14
Astrofit
A quiz landing page that boosts engagement and comes with a preferences survey, email addresses collection, and offers a subscription with a free trial period.
Platform
iOS
Data collection
Facebook Pixel (cAPI), Email, age, gender
Key tools
Branch, Cloudpayments, App2Up server
Ad network
Facebook Ads
Conversion rate
5.01%
CPI
$1.9
Human Design
Promotion of an app through a quiz landing page that offers to complete a quiz form and creates a subscription on the web (in a browser). Matching of the app and subscription with the iOS app.
A pre-landing page with game mechanics, tracking, and improved engagement.
Platform
iOS, Android
Data collection
Facebook Pixel (cAPI), TikTok pixel, age
Key tools
Appsflyer, App2Up server
Ad network
Facebook Ads, TikTok ads
Conversion rate
4.87%
CPI
$0.14
Astrofit
A quiz landing page that boosts engagement and comes with a preferences survey, email addresses collection, and offers a subscription with a free trial period.
Platform
iOS
Data collection
Facebook Pixel (cAPI), Email, age, gender
Key tools
Branch, Cloudpayments, App2Up server
Ad network
Facebook Ads
Conversion rate
5.01%
CPI
$1.9
Atom League
A pre-landing page with game mechanics, tracking, and improved engagement.
Platform
iOS, Android
Data collection
Facebook Pixel (cAPI), TikTok pixel, age
Key tools
Appsflyer, App2Up server
Ad network
Facebook Ads, TikTok ads
Conversion rate
4.87%
CPI
$0.14
Astrofit
A quiz landing page that boosts engagement and comes with a preferences survey, email addresses collection, and offers a subscription with a free trial period.
Platform
iOS
Data collection
Facebook Pixel (cAPI), Email, age, gender
Key tools
Branch, Cloudpayments, App2Up server
Ad network
Facebook Ads
Conversion rate
5.01%
CPI
$1.9
Human Design
Promotion of an app through a quiz landing page that offers to complete a quiz form and creates a subscription on the web (in a browser). Matching of the app and subscription with the iOS app.
A pre-landing page with game mechanics, tracking, and improved engagement.
Platform
iOS, Android
Data collection
Facebook Pixel (cAPI), TikTok pixel, age
Key tools
Appsflyer, App2Up server
Ad network
Facebook Ads, TikTok ads
Conversion rate
4.87%
CPI
$0.14
Astrofit
A quiz landing page that boosts engagement and comes with a preferences survey, email addresses collection, and offers a subscription with a free trial period.
Platform
iOS
Data collection
Facebook Pixel (cAPI), Email, age, gender
Key tools
Branch, Cloudpayments, App2Up server
Ad network
Facebook Ads
Conversion rate
5.01%
CPI
$1.9
Human Design
Promotion of an app through a quiz landing page that offers to complete a quiz form and creates a subscription on the web (in a browser). Matching of the app and subscription with the iOS app.
A pre-landing page with game mechanics, tracking, and improved engagement.
Platform
iOS, Android
Data collection
Facebook Pixel (cAPI), TikTok pixel, age
Key tools
Appsflyer, App2Up server
Ad network
Facebook Ads, TikTok ads
Conversion rate
4.87%
CPI
$0.14
Astrofit
A quiz landing page that boosts engagement and comes with a preferences survey, email addresses collection, and offers a subscription with a free trial period.
Platform
iOS
Data collection
Facebook Pixel (cAPI), Email, age, gender
Key tools
Branch, Cloudpayments, App2Up server
Ad network
Facebook Ads
Conversion rate
5.01%
CPI
$1.9
Have Questions or Doubts?
Leave a request — we will contact you and tell more about the advantages of the web2app sales funnel and show examples and case studies of successful launches